AI is reshaping how people discover, decide, and buy. We explore the infrastructure powering what's next.
When an AI agent recommends a product and a user buys, how does anyone know which agent drove the sale? This is how agent attribution works — and why it requires a different architecture entirely.
Closed attribution systems create walled gardens. An open protocol for agent attribution creates network effects. Here's why AAP is built as an open standard.
AI agents are already recommending products, comparing prices, and guiding purchases. Agent-native commerce is the infrastructure that makes it work.
AI-referred traffic is up 527% year-over-year. The $17B affiliate industry is running on infrastructure that assumes a human with a browser. That's about to break.