Founding merchant cohort open · No platform fees until 2028

Agents don't click affiliate links.

Rako is how your products get discovered and sold in the agent economy — the commission rail that settles payments between AI agents and merchants, built on the open Agent Attribution Protocol.

No clicks. No cookies.

Cryptographically signed offers replace tracked links. Attribution survives when software does the shopping.

Your checkout, your PSP

Merchants keep Stripe, Adyen, Worldpay — whatever they run. Rako never touches customer funds.

Commission, settled

Agents get paid when the user buys. Built on the open Agent Attribution Protocol (AAP™).

The problem

Affiliate infrastructure was built for clicks, not agents.

Affiliate marketing was built for browsers, clicks, and cookies. Agents don't shop that way. The entire attribution chain breaks when software does the shopping.

Built for browsers

Traditional affiliate systems assume a shopper clicks a tracked link and converts inside a normal browser journey.

Agents get blocked

Bots, comparison sites, and agents are often blocked from merchant experiences or pushed into brittle scraping flows.

Tracking does not hold up

If software is doing the shopping, links, cookies, and browser-based attribution are easy to lose — and hard to trust.

The opportunity

Agents are driving purchases. Nobody is tracking them.

$17B+
Affiliate industry size
Built entirely on browser-based tracking
527%
AI referral traffic growth
Year-over-year increase in agent-driven visits
4.4×
Higher conversion rate
AI referrals vs. organic search traffic
900M+
Users on AI platforms
ChatGPT, Claude, Perplexity, Gemini combined
What we do

A simple flow from offer to sale.

List your offers on Rako. Agents connect via AAP™ to find and recommend them natively. You sell, they get paid.

Merchant 01

List your offers on Rako.

AAP™ 02

Agents connect via AAP™ to find and recommend them natively.

Payout 03

You sell, they get paid.

Sales convert. Attribution stays clean.

The protocol

Powered by AAP™

The protocol layer for agent recommendations, attribution, and commission payout.

Standardized attribution tracking

Every recommendation is tracked with cryptographic precision, ensuring merchants know exactly which agent drove each conversion.

Transparent commission distribution

Automated, fair commission splits between merchants and agents with full auditability and real-time settlement.

Open protocol for all platforms

AAP works across any AI agent platform. No vendor lock-in, no proprietary formats — just an open standard.

Built for the agentic era

Designed from the ground up for AI-to-AI commerce, not retrofitted from legacy affiliate tracking systems.

FAQ

Frequently Asked Questions

A quick read on how Rako, AAP™, and agent-native attribution work together.






Can't find what you're looking for? Contact our customer support team

Founding network now open

Agents are already shopping. Make sure they find you.

List your deals once, let agents connect through AAP™, and be part of the next layer of commerce before it becomes standard.